And keeping in mind the digital trends that are prevalent in today’s time, Google Commercial Account provides a digital marketing tool. This tool helps start-ups and existing businesses to promote and advertise themselves. Be it as small as a thrift shop or as large as a multinational company, Google provides everybody a set of tools that can help businesses immensely. Apart from businesses, it can also make the customers in search aware of such businesses. This article will provide you with all the information that you need to know in order to start and manage your business on Google.
What is a Google commercial account?
When you type the name of a store you would want to visit on Google, you might have noticed that something with a map, timings, and photos comes. That is a Google commercial account. A Google commercial account is nothing but your business profile which Google enlists in its business listing. As Google is the most used search engine, your business is bound to grow if it appears in the list. And to manage all these functions, Google provides a My Business tool, which promises to optimize your business and bring customers.
How to make a Google commercial account?
Making a Google My Business account is not that difficult. You need to, however, have a business profile, before creating this kind of account. There are many ways to make or claim your business, but the below one is the easiest. You can follow the given steps to make a business profile as well as a My Business account. :-
Open Google Maps. Click on the three bars icon of the menu on the right. Click on add your business. Once you get redirected to Google Business Profile Manager, fill in all the details including the business name and category. Your business profile will get created.
Once your business profile gets completed, you can fill in extra information about your business in order to get more viewership by customers. Feeling sections such as photos, videos, verifying your location, providing timings, optimizing using keywords, and having reviews written by existing customers Will help increase your business’s credibility.
What all gets included in a Google commercial account?
As is most of Google’s services, the My Business profile is free of cost and provides you with the gateway to many other features. For example, to make your profile more appealing, Google gives free marketing tools. It provides a very distinct type of function to help your business stand out; these include Concept Development, User Experience, In the form of social posts, videos, flyers, stickers, and much more. And the best part is that it is not just limited to digital marketing. With Google’s window stickers, you can download them, and have them stuck on your commuting vehicles or workspace. You can even create posts for Instagram, LinkedIn, Facebook, Pinterest, Twitter very easily on My Business. Apart from all these, you can even get table tents, free of cost!
What are the benefits of a Google commercial account?
Using a Google my business account can be very beneficial for you if you use it properly and efficiently. Some of the many advantages of its commercial account are given, as follows:-
You can provide your location and directions so that customers can directly visit your store. It will increase the footfall of your shop. You can mention your website link. As a result, people will visit your site and get to know more about your venture. With Google’s flyers and posters, You can create engaging Instagram and Facebook posts. You will be able to put up ads on Google. However, you may get charged for advertising. It allows customers to leave reviews, which will not only give you a rating but will also create an impression over potential customers. It allows you to appear in the Google Local Pack. It will benefit you greatly as the Google Local Pack has a vast network. You can also view the insights, including how many searches did you appear in and how many people asked for directions to your store.
Making use of these benefits, you can expand your business exponentially. At the same time, you need to keep a strategy in mind so as to use these pictures to their maximum potential.
Conclusion
Making a business account on Google is not a hassle. But just by making an account, you cannot expect to get viewership. For that, you will need to manage, promote and optimize your content to make it visible to the common masses. Google makes it a tad bit easier for you to do so. And with its free features, even anybody who does not specialize in digital marketing or graphic designing, Can easily manage and work on this platform. So if you are planning to start a business or already have an existing one, do sign up for this because it will definitely help you in the longer run.
1.Can I manage my business profile only through the app?
No, it is not necessary. You can manage your business account through the Google My Business app, or you can sign up on the My Business website on your Mobile phones or laptops. You can even manage it through Google Maps.
2.How will I verify my business?
The process of verification of your business is very easy. Most of the businesses get verified through SMS on the registered mobile phone. Otherwise, you can request a postcard to get delivered to your address from Google.
3.Can I edit my business after making an account?
Of course, you can. Once your account gets created, you can make as many changes as you want to it. You can even add business attributes to showcase the extra services that you are providing. However, it is advisable that you write the most essential information while creating the account.
- Is there anything else that Google provides to promote my business?
Yes, it does. You can interact with experts and professionals, sign up for courses, or join the business community, in order to help your business grow as well as help you grow as a business owner. All of this is free of charge.
