What Is A B Testing And How Can You Use It
A/B testing is like the scientific method for websites. It allows you to run experiments to determine what on your site works and what doesn’t, and through continued testing can significantly increase your revenue and conversion rate. What Is A/B Testing? A/B testing is very simple in concept. You have your current website “A” that acts as a control for this experiment. You then make a small change to your site—add a button here, change some colors, rearrange the layout, etc....